WHO is still buying ads in newspapers and TV?

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  • Post published:November 14, 2021
  • Reading time:2 mins read

This is a question I thought to myself last month.

Like you’d think with all the advancements in social media, marketing and instant feedback metrics, no one would ever use traditional media again…🤔

But the other day, I was doing work with the TV on the History Channel (where the past comes alive)…

And EVERY commercial break, there was at least one Medicare commercial.

All with different brokers too. I know it’s that time of year, but it seemed like overkill.

Until I realized that boomers are most likely in front of the TV.

I know some of them are on Facebook, but they probably don’t live on their phones like millennials and Gen Z.

I know a handful of them personally who don’t even have an email, much less a computer.

So yeah. Despite all the advancements, and innovation and Zuck trying to go Virtual Boy 2.0…

Some of the only places you can catch specific markets are where the majority of people aren’t.

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