I follow Direct Response Copywriter Bob Bly on LinkedIn, who’s as smart as a whip and super helpful.
But he recently posted something that made me scratch my head…
According to Stephen Esketzis of ClickFunnels, the best times to send out your email in a day are:
–10am…this is one of the most popular late-morning email sending times, as many people are taking a short break from work.
–8pm-midnight…your prospects also check their email before going to bed.
–2pm … this is another popular time to send emails, as many people are taking their mid-afternoon break.
–6am … the first thing many people do when they wake up is checking their emails. Source: The CEO’s Edge, 7/14/21.
Just to be clear…
ClickFunnels says 2 times in the morning, one time in the afternoon, and a wide range at night.
So basically, ANYTIME during the day is a good time to send emails.
Second, does it even matter anymore?
When you wake up and check your email, what do you see?
Just a bunch of unread emails.
And depending on what you do, you either delete or ignore most of them…
And you pick out the ones you think are important…
It’s the emails that are important to you that matter, based on a bunch of factors…
– Who sent it
– What’s the subject line
– Is there any good content
– Is there something in it for you
But something I definitely don’t look at is the time of day that the email hit my inbox.
Back at my first marketing gig, some late boomer / early gen x-er executive told me that the best times to send emails were Tuesday and Thursday afternoons. This was back in 2007-2008.
Today, almost everyone has a smartphone, and we’re all hit with constant tidal waves of notifications.
The only way you’re going to make an impact is what kind of relationship you foster with your subscribers.
But if you’re going to arrive in their inbox, what time you arrive doesn’t matter. Once you’re there, you’re there.
It’s what you bring with you that really counts.