I watched a TikTok that made me laugh so hard, I fell off my dinosaur.
I don’t want to mention who he is on here or link to his page because I kind of like his stuff.
All I’m willing to say is he’s been in a few niches like fitness and mens’ fashion. Now he‘s in the make money online field.
Anyways, he posted a TikTok completely dumping on Instagram. He complained because he got millions of views on TikTok, but only thousands on IG for the same story.
First off, who the hell cares about IG?
They basically just announced that they’re going to be a glorified TikTok clone.
And at this point, if you do any sort of internet marketing, you know that anything owned by fb is becoming less and less reliable..
Second, just because you get 3 million (or more) views doesn’t mean you always get that many.
I remember at my first ever marketing job ever. Back then if we got any views over 100, our department thought we were kicking ass and taking names.
And that was with boring corporate vanilla copy.
Also, if you follow the 80/20 rule, 80% of your views will only come from 20% of your content.
So news flash…
Not every post you make is going to knock it out of the park.
Sometimes I get modest views (not 3 million) and sometimes I don’t.
Sometimes I get more comments than views, which is still fun because I get to talk with people.
Sometimes you only get a handful of new followers after a post.
And most of the time, when you work really hard on a post, but you don’t get the results you were hoping for…
It can be a hard pill to swallow, and definitely makes you question your own abilities.
Just know, before you hit post, you don’t know for sure what kind of results you’ll get.
If you did know, you should take your act to Vegas.
All you can do is step with your best foot forward, post everyday and constantly learn from it.
And then adjust when you need to.
But don’t be the “OMG, look at my views on this platform” guy.
Because just like Google and Facebook, TikTok can change its algorithm and your precious views will be Thanos snapped, or even way less.
Plus, have you ever seen someone say “head to the link in my bio”? It makes me cringe every time I hear it.
It sounds completely unnatural and always sounds rushed, like a bad pick-up line😂
You gotta ease into your offer instead.
And thankfully, I have a brief guide that can help you gently guide your customers and prospects using content you’re already making.
It’s not a huge investment in time, and even though it’s not a cure-all for everything related to online sales.
If you need a confidence boost in your marketing skills, it’ll point you in the right direction.👍