When cold calling turns to “dust in the wind”

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  • Post published:July 11, 2021
  • Reading time:3 mins read

Yesterday, I had a real lazy Saturday. One of those weekends, where I did nothing but watch reruns on deep cable.

One of those shows happened to be old Office episodes, most of which have still aged well.

I watched a few episodes from Season 4, around when Ryan “The Temp” becomes Michael’s Boss😂

There was one episode where Michael and Dwight go cold calling with gift baskets to woo old customers back.

And they walk into one office, and give a gift basket, which is warmly accepted…

But then they beg and plead with their old customer to come back to Dunder Mifflin…🤦‍♂️

Because they offer a more “personalized approach”.

But their customer wasn’t having it.

He basically just told them to kick rocks.

This is pretty much how most cold calls go…

Even though it is a numbers game, and eventually you will get a sale…

It’s a real slog😔

Because it’s like finding a needle in a haystack.

You have to call a lot of people just find someone who’s remotely interested…

And then you have to pitch a handful of those people…

Before you get just one order.

When I was a B2B sales rep, I had a conversation with an older rep who was in his 50s…

He showed me business cards from prospects he had been pitching for YEARS!😳

Meaning he had a first meeting with some prospects years ago, and they still didn’t buy from him…

But they kept stringing him along for years…

And he kept following up in the hopes that one day they would say “yes”.

It’s the first time I thought, I gotta get out of this cold calling business…

After a while, it just becomes sad, pathetic and it doesn’t come from a place of real leverage.

Plus it’s a bigger time suck than TikTok😂

On the opposite side of the coin, the past few years have really opened up opportunities…

Companies can reach prospects and customers using social media and email marketing in ways they couldn’t.

However, there’s a wrong way to marketing on platforms, and a right way to do it.

And a lot of companies market themselves the wrong way.

However, there’s a brief guide I made that can help you with the right way.

This is just one right way. There are several ways to skin a cat…

But if you’re already creating content and building an email list…

You’re a few dance steps away from really crushing it.

Get the brief guide called “Pitch Mode” delivered directly to your inbox.

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