***Asked on Reddit***
I run a cake business…
I charged people hundreds for wedding cakes.
Every last one is made using Pillsbury cake mix. I buy for $1 a box at Walmart.
I suck at baking.
Everytime I ever tried to make a cake from scratch it sucked. But baking is like my whole deal.
My friends all call me the cake girl. People compliment my cakes all the time, telling me how delicious they are…
Telling me they could never bake a cake so delicious.
Well, guess what?
For $1, they too can make a cake just as delicious.
Listen here Anon Reddit Lady…
You’re giving yourself WAY less credit than you deserve.
I’ll give you an example. As an adult male, I’m fully capable of making a burger myself.
Hell, I own an outdoor grill and know damn well how to operate a stove. And I’m WELL AWARE that it’s cheaper for me to make a burger myself than to buy one.
But guess what? The majority of burgers I’ve eaten in my life… someone else made them.
Not only that… I paid them more money than what it economically cost to make it.
Do I care? Not really. Everytime I bought a burger, I was hungry and didn’t feel like cooking.
So despite how cheap and easy you think it is to make a cake, you are not ripping people off (Unless you’re telling people you make them from scratch…)
People are essentially buying their time back that they didn’t want to spend doing something.
That husband and wife you sold a cake to. I guarantee you one of them could bake a cake.
But they were too busy planning a freakin wedding, which takes a year of your life.
This poor gal has probably baked so many cakes, she sees the code in the baking Matrix…
But that doesn’t make her skill any less valuable.
So the next time you’re selling a product, your services or just good old YOU…
You’re selling a hell of a lot more than just the goods itself. You just can’t see it on your side of the table.
But the other side sees it, knows exactly what they’re buying, and will fork over good money for it.
P.S.: Pssst… hey kid…
If you’re curious about how other marketers out there are selling their consulting services and products…
How they’re writing their copy…
Or how they’re using emotional triggers to get other peeps to buy…
I got just the thing. You don’t have to subscribe to a million email lists either!