Is the BTS Meal literally just a rebranded McNugget meal?

Anybody ever have those feelings that you’re just getting old?

I was on vacation last week and stopped at a hybrid gas station / McDonald’s.

And from outside the window I saw a poster for McDonald’s BTS Meal. Here’s what it is *spoilers*

– McNuggets
– Fries, Coke, the usual
– Sweet Chili and Cajun sauces

And in my early millennial mind, I’m like what idiot is gonna buy that??

Oh boy…

When I got back, I googled BTS Meal to escape the realities of me coming back from vacation. Here’s what I found…

– Thousands of stores were mobbed in Indonesia with people trying to get this meal
– The purple packaging is already selling on eBay
– This meal is already outselling the Travis Scott Burger (which was a glorified quarter pounder)

And honestly, good for McDonald’s! If they can pull that off and make an extra mil by renaming a chicken nugget meal, good on ‘em. They got it figured out.

Let me tell you… as many years of experience I have, marketing campaigns like this still throw me for a loop.

Just when you think something won’t be a success, appearances can be deceiving.

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  • Post published:June 23, 2021

Tales of businesses that are literally next door

I was on my evening walk last night and apparently I walked past a business, and didn’t even know it.

On someone’s front door it said, *Redacted* Computer Repair (I don’t want to dox their location because it’s a residence).

And a part of me cringed inside.

I thought to myself, ‘Oh man, how surprised are people when they just show up at someone’s house to drop off their computers?’

The guy’s sign was just a piece of paper taped to his door.

And I was hoping this guy just owned the fact that he works out of his house.

I tried to Google his site. He doesn’t have a site. He just has a Facebook business page, and has a generic clip art banner as his cover photo.

This is a missed opportunity. He could answer the door, and tell his customers to meet him in his ‘repair lair’ and then opens the garage door.

He could do a live streaming session from his basement while doing computer repair and makes a podcast out of it.

There’s a money-making million ideas I have for this guy. But even if I gave him my ideas for free, he probably wouldn’t do it. Leave it to peoples‘ pride.

It’s like a dating profile with an outdated photo of 25 lb lighter you.

Or the LinkedIn headshot of when you actually had hair.

Some of the best marketing is just straight up truthin.

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  • Post published:June 2, 2021

How much improv do you think was in The Office?

Back when I used to watch it in college, I always thought there was a decent amount of ad libbing. At least it seemed like there was a lot of improv…

Especially when I found out the producers used the same camera crew that were used in the show Survivor.

But as it turns out, appearances can be deceiving.

According to the writers, 95% of that entire show was scripted.

In fact, only a handful of actors like Steve Carrell, Rainn Wilson and John Krasinski, were even allowed to do ad lib during scenes.

It was even so strict, that the writers’ room was right next to the Dunder Mifflin office set, so the writers could give notes to the actors fast.

If a line delivery was off by a few words, the actors would hear about it from the next room.

So if you have a pitch or a presentation, I’m not saying you have to prepare what you’re going to say to an absurd level of spreadsheet detail…

But the best man speeches that I’ve seen that have crashed and burned in front of hundreds of people watching, were always followed with the words, ‘I’ll just wing it!’

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  • Post published:June 2, 2021

Watching Batman’s origin story on repeat

The Mrs. was watching Joker last weekend, and towards the end I asked myself: How many more times in my life am I going to watch Bruce Wayne’s parents get shot on screen?

But there’s only one Batman franchise that doesn’t share his origin story… (that I know of)

Which is none other than the old school Adam West Batman series.

It even includes the movie from the 60’s where Batman’s rogue’s gallery of villains turns the entire United Nations leaders into colored powder.

Gen Z doesn’t even know they’re missing this gem!

Even though I get a lot of ‘remember berries’ from watching that series, I think to myself…

As tired as I get from watching the Batman origin story, you really do need his personal tragedy in order to capture the dark element of that character.

That’s why in the Dark Knight, when you hear Harvey Dent scream ‘RACHELLLLL!!!’ when her building explodes, you get the major case of the feels.

So, even if you feel like you’d be annoying someone, don’t shy away from repeating a personal story on different sites.

In fact, lean into it more. It’ll give you character.

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  • Post published:June 2, 2021

When GiViNg VaLuE just isn’t enough

A TikTok came up on my feed, and sure enough, another lost soul was praying at the altar of Gary Vee, looking for wisdom.

In the video, this dude’s problem was he was giving too much value, but people were taking advantage of his “good nature”.

But Uncle Gary told him, it was because he was expecting too much in return.

Which I halfway agree with. People should not be doing things because they have a convert contract drafted in the back of their mind.

But here’s the other half…

The truth is, this dude is gonna die some day.

And not only that, he’s not gonna know when.

And if this guy had to sit and actually think about who really mattered to him, he’d be spending his time and attention on people who really care about him.

Good friends and good family. Not random people he’s trying to secretly get something from.

The majority of people are shitty, lazy and not worth your time. The armchair thought leaders of LinkedIn will not agree with me, but oh well.

The people who do matter (which is a short list) is definitely worth your while.

And if anyone new knocks on your door, they need to audition to deserve your time.

Time is unit of currency, and you only have so much of it.

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  • Post published:June 2, 2021

The dangers of completely relying on YouTube

One of the YouTube channels I’m subscribed to announced a few days ago that his channel has been demonetized.

His channel covered a bunch of topics including skiing, traveling, camping, but also firearm and pocket knife reviews.

And even though he does not get political one bit, one day he woke up and his channel was slapped.

Unfortunately, this is not YouTube’s first go around disconnecting the cash machine from creators’ accounts.

I’ve seen this before. One day creators have a steady stream of content, and the next minute their income stream or content is completely Thanos-snapped.

And there are 2 major lessons to take away from this.

One: Don’t rely on any one income source or traffic source. Even though it sucks when things like this occur, thankfully, there are multiple apps and communities to put yourself on. But do it early and often.

And Two: You need to point your audience to the places that you own, like your own site and your email list.

Now I know someone will say: YoUr WeBSiTe AnD eMaIl PrOvIdEr CaN KiCk YoU oFf ToO.

True. But your site and your email list can be backed up, transferred and restored to a safer spot.

The chances of this happening to you is low, but you don’t want to be caught with your pants down.

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  • Post published:June 2, 2021

Bert “The Machine” Kreischer’s secret to telling stories that audiences can’t resist

One afternoon, I was listening to Bert Kreischer on his 2 Bears 1 Cave podcast, and he said something about sensationalism that I immediately took notes on.

And usually when it comes to podcasts, I’m working while listening on autopilot, and pick up “gems” here and there.

Before I explain anymore, I’ve seen Bert’s comedy live, and he’s an amazing story teller.

His Machine story, which is his viral video that catapulted his career, has been told and re-told to the point where now it’s being made as a movie.

And his presence is amazing. The usher at the venue told us before his show that when he takes his shirt off, he’s huge.

But on the podcast episode, Bert basically admitted that he “over-sensationalizes” stories.

To the point where his co-host Tom Segura has accused him multiple times of saying things that weren’t actually true.

But Bert even took it a step further…

He explained that he was such a great story teller that one of his friends told him a personal story, but then he retold the same story back to his friend, with more “sensationalism”.

And Bert also added that not only did he add more specifics, he also cut out details that he thought were completely irrelevant and didn’t add anything of value.

In short, Bert knows how to edit his stories in real time like marketers edit their posts.

He also said that his wife CONSTANTLY screws up great stories by pausing, stopping, rethinking details or adding details that don’t matter. Basically just interrupting the build-up.

Story telling is an art and a science, and if you can balance both, you can get peoples’ attention and hold it.

And Bert knows how to satisfy those requirements.

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  • Post published:May 23, 2021

Gaslighting at its finest

Wanna know something trippy?

I learned this from the Netflix documentary Operation Varsity Blues.

The college admissions coach and main villain of the film, Rick Singer, would pitch this to his clients…

And this method would get their kids into the best schools by using his own ‘side door’ method.

His spiel was all about this…

His clients could try to get into the school they wanted through the front door, but they would just get outright rejected…

Or they could definitely get in through the back door, but they would have to fork over millions of dollars because that’s what competing parents were paying in donations…

But their kids could get accepted through his ‘side door strategy’ by giving Rick hundreds of thousands of dollars, which he would then use to bribe school officials.

But the way this guy manipulated parents was diabolical. This movie had the wire taps to prove it. 

‘Coach Rick’ would put his clients through a manipulation ringer during every phone call. He would gas light them at every corner and constantly introduce doubt into the forefront of their minds about their kids athletic abilities, test scores and grades.

He would basically drone on and on about how what the parents were doing was never enough.

Or he would constantly talk about what other parents were doing or the amounts they were paying to get their kids into Georgetown, Stanford, you name it…

And when the feds listened to him on the phone, they were really impressed just how smooth this guy was.

The authorities basically flat-out stated that his clients could have gotten their kids into almost school they wanted, if it wasn’t for Rick’s black belt manipulation.

But then how else would he have been able to rake in a small fortune for himself?

Was it evil? Oh yeah.

But that proves just how powerful fear and doubt can be used to get people to fork over lots of money.

And it really doesn’t matter how rich people are, because even wealthy people aren’t immune to this stuff.

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  • Post published:May 17, 2021

Just when I thought I was done getting weight loss spam

Just when I thought I was done getting these spammy weight loss emails… Nope!

And honestly, the copy isn’t bad. But maybe I’ve seen a lot worse in my day.

But there’s one major problem…

Even though they have a copy grunt churning these emails out, their positioning is laughable.

If the Sharks REALLY did invest in their company, why are they spamming people?

Furthermore, why do they keep borrowing the credibility of Shark Tank to sell their product?

It’s okay to name drop every once in a while, just don’t over do it.

If their weight loss product truly kicks ass, why not throw some customer testimonials into the mix?

Maybe I’m just Abe Simpson yelling at a cloud, but at some point, your marketing and the quality of your product have to be congruent. You can’t rely too much on either side.

Otherwise people will just sense that something is off.

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  • Post published:May 10, 2021

There really is something for everyone

Back when I was a B2B salesperson, I thought of a question, which was a severely dangerous question…

And that was, what if my product is nothing but hot garbage?

And to be honest, you’d be dumb if you NEVER asked this question. No one wants to be the emperor with no clothes.

But sadly, you’re even dumber if you actually believe it!

For example, guess which actor is REALLY into Clown Paintings?

John C. Reilly.

Not only does the guy have an entire room dedicated to Clown Paintings.

But they’re expensive as hell.

So what’s my point?

My point is I truly believe that for every product, there is a market for it.

When I resold crappy phone and internet service that I knew was dog shit, even I knew who my target market was.

It was the business owner who was always barley scraping by. He kept bare bone staff (or no staff), he didn’t know if he would continue to stay in business, and he always bought on price.

And deep down inside, he knew that he always got what he paid for, but he just couldn’t resist the siren’s song of cheap.

So who do you want to sell a high-end Clown Painting to? The guy with only one painting, or the guy with 50?

Because I guarantee you that the guy with 50, is looking for number 51.

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  • Post published:May 9, 2021