How does everybody feel about Grant Cardone?

Grant Cardone Private Jet

Like him? Can’t stand him?

I gotta be honest. For the longest time I was undecided about him.

But from a marketing standpoint, I don’t think he’s doing anything wrong… 🤔

He seems to “get it.” He writes books (or has books written with his name slapped on the cover). And he’s got a polarizing personality for sure.

And as far as sales, he seems to sell “a ladder” (Selling smaller ticket items, which lead to bigger ticket items).

However, I’m just not a fan of the “hustle bro” culture that he promotes.

This concept of you gotta work 60-70 hours a week is just not sustainable.

That has not been my experience at all. Anytime I’ve worked to the point of burnout, it’s been unproductive. I’ve gotten the best results working smarter instead.

Don’t get me wrong, there are times to put in 10-12 hours every once in a while.

But not 7 days a week, for weeks on end.

Regardless, I’m sure someone’s going to correct me in the comments. That’s fine. Learn the hard way.

Like this weekend, I didn’t do anything really. I bbq’ed, drank beer and enjoyed my dogs.

I did a couple things here and there for my freelance business, but not anything that would be considered heavy lifting.

The one thing is, if you follow someone, you shouldn’t agree with everything they say…

As much as I like Dan Kennedy, I’m not about to send a 5-step printed direct mail campaign to prospects. Fuck all of that.

But if I hear, “You gotta rent where you live, and own what you can rent”…

Imma choke a dude bro😂😂😂

  • Post author:
  • Post published:July 7, 2021

Why progressive marketing is a horrible strategy

I’m a giant fan of beer. I like all kinds.

And I’m a huge fan of local breweries. I think my top 3 favorite breweries are all within a 30 minute drive from me.

I will also buy different kinds of beer to try, even when I already have a bunch at home.

But I saw this IG post from Lawson’s, which is in Vermont (not far away), and it bothered me that this was part of their marketing…

Here’s what their IG photo says:

We Welcome

All Races and Ethnicities

All Religion

All Countries of Origin

All Gender Identities

All Sexual Orientations

All Abilities and Disabilities

All Spoken Languages

EVERYONE

You are Home.

Here’s their caption:

At Lawson’s Finest, we are committed to providing a safe space in our workplace and guest spaces regardless of their gender, race, ethnicity, religion, sociology-economic status, sexual orientation, ability, gender expression, age or appearance. In June 2020, we formed an employee-led Equity, Inclusion and Diversity (EID) Board to serve as stewards of this core value. As a company, we are committed to confronting harassment wherever we encounter it through continuous improvement, education and accountability…

Blah, blah, blah, it goes on.

Damn, that was a lot to type in. And IG won’t even let me copy and paste😂

Here‘s where I’m getting hung up on… 

So freakin’ what?!?

Who cares?? Why is a brewery even posting something like this?

Do you know how many times I’ve seen this type of virtue signaling? Too many times.

At this point, it’s not even special. I’ve seen Health insurance companies, Starbucks, even big tech companies talk about how they’re “pro-everyone.”

It’s fine to have a diversity committee, but what is that committee actually accomplishing?

Are they cleaning up parks or adopting a highway? What is their committee physically doing besides sitting in a circle while you guys discuss how the world “should work.”

I could go on…

Bottom line is this…

If you read any piece of copy or marketing, and you don’t have a clear idea of what company it’s from…

Not only that, but you could plug any company’s name in there…

You need to completely rethink your marketing strategy.

Because as much as companies want to virtue signal these days because “everyone is doing it.”

They can’t virtue signal money to the bank😂

  • Post author:
  • Post published:July 6, 2021

Seriously TikTok?

At this point, my relationship status with TikTok is complicated…🤬

I posted a video the other day and within 2 hours, it was thanos-snapped out of existence👌

TikTok told me my video was taken down because it violated “community guidelines”, which is their way of saying go f### yourself.

Which is laughable because all the video consisted of, was me making fun of a Papa’s John’s commercial for using TikTok music in the background…

That and stating the fact that their CEO has certain “views”. I’ll leave it at that. Probably played a factor though…

Nobody’s a fan of the truth apparently…

But honestly, I could care less, for a few reasons…

One: I’m on other platforms, so I don’t rely on TikTok.

Two: I just make the videos I want to make, and then export the video (WITHOUT the watermark) and upload them to other platforms. It practically invents engagement.

Three: They can ban my GD account. I’ll just make another one.

And Four: That same video that got taken down, got me 10 or so new followers on a different platform.

So keep stepping on your dick TikTok. I’ll keep doing my thing.

This is another lesson NOT to rely too much on social.

Also, if you have a decent social following, I think I can help you…

I offer a free mini guide that’ll help you sell products and services by using the same type of content that you’re already making now.

So don’t just write posts or upload videos in the “hopes” of getting clients or followers buying your products.

They want to be guided every step of the way…

Learn how to do it here.

  • Post author:
  • Post published:July 5, 2021

Is the BTS Meal literally just a rebranded McNugget meal?

Anybody ever have those feelings that you’re just getting old?

I was on vacation last week and stopped at a hybrid gas station / McDonald’s.

And from outside the window I saw a poster for McDonald’s BTS Meal. Here’s what it is *spoilers*

– McNuggets
– Fries, Coke, the usual
– Sweet Chili and Cajun sauces

And in my early millennial mind, I’m like what idiot is gonna buy that??

Oh boy…

When I got back, I googled BTS Meal to escape the realities of me coming back from vacation. Here’s what I found…

– Thousands of stores were mobbed in Indonesia with people trying to get this meal
– The purple packaging is already selling on eBay
– This meal is already outselling the Travis Scott Burger (which was a glorified quarter pounder)

And honestly, good for McDonald’s! If they can pull that off and make an extra mil by renaming a chicken nugget meal, good on ‘em. They got it figured out.

Let me tell you… as many years of experience I have, marketing campaigns like this still throw me for a loop.

Just when you think something won’t be a success, appearances can be deceiving.

  • Post author:
  • Post published:June 23, 2021

Tales of businesses that are literally next door

I was on my evening walk last night and apparently I walked past a business, and didn’t even know it.

On someone’s front door it said, *Redacted* Computer Repair (I don’t want to dox their location because it’s a residence).

And a part of me cringed inside.

I thought to myself, ‘Oh man, how surprised are people when they just show up at someone’s house to drop off their computers?’

The guy’s sign was just a piece of paper taped to his door.

And I was hoping this guy just owned the fact that he works out of his house.

I tried to Google his site. He doesn’t have a site. He just has a Facebook business page, and has a generic clip art banner as his cover photo.

This is a missed opportunity. He could answer the door, and tell his customers to meet him in his ‘repair lair’ and then opens the garage door.

He could do a live streaming session from his basement while doing computer repair and makes a podcast out of it.

There’s a money-making million ideas I have for this guy. But even if I gave him my ideas for free, he probably wouldn’t do it. Leave it to peoples‘ pride.

It’s like a dating profile with an outdated photo of 25 lb lighter you.

Or the LinkedIn headshot of when you actually had hair.

Some of the best marketing is just straight up truthin.

  • Post author:
  • Post published:June 2, 2021

How much improv do you think was in The Office?

Back when I used to watch it in college, I always thought there was a decent amount of ad libbing. At least it seemed like there was a lot of improv…

Especially when I found out the producers used the same camera crew that were used in the show Survivor.

But as it turns out, appearances can be deceiving.

According to the writers, 95% of that entire show was scripted.

In fact, only a handful of actors like Steve Carrell, Rainn Wilson and John Krasinski, were even allowed to do ad lib during scenes.

It was even so strict, that the writers’ room was right next to the Dunder Mifflin office set, so the writers could give notes to the actors fast.

If a line delivery was off by a few words, the actors would hear about it from the next room.

So if you have a pitch or a presentation, I’m not saying you have to prepare what you’re going to say to an absurd level of spreadsheet detail…

But the best man speeches that I’ve seen that have crashed and burned in front of hundreds of people watching, were always followed with the words, ‘I’ll just wing it!’

  • Post author:
  • Post published:June 2, 2021

Watching Batman’s origin story on repeat

The Mrs. was watching Joker last weekend, and towards the end I asked myself: How many more times in my life am I going to watch Bruce Wayne’s parents get shot on screen?

But there’s only one Batman franchise that doesn’t share his origin story… (that I know of)

Which is none other than the old school Adam West Batman series.

It even includes the movie from the 60’s where Batman’s rogue’s gallery of villains turns the entire United Nations leaders into colored powder.

Gen Z doesn’t even know they’re missing this gem!

Even though I get a lot of ‘remember berries’ from watching that series, I think to myself…

As tired as I get from watching the Batman origin story, you really do need his personal tragedy in order to capture the dark element of that character.

That’s why in the Dark Knight, when you hear Harvey Dent scream ‘RACHELLLLL!!!’ when her building explodes, you get the major case of the feels.

So, even if you feel like you’d be annoying someone, don’t shy away from repeating a personal story on different sites.

In fact, lean into it more. It’ll give you character.

  • Post author:
  • Post published:June 2, 2021

When GiViNg VaLuE just isn’t enough

A TikTok came up on my feed, and sure enough, another lost soul was praying at the altar of Gary Vee, looking for wisdom.

In the video, this dude’s problem was he was giving too much value, but people were taking advantage of his “good nature”.

But Uncle Gary told him, it was because he was expecting too much in return.

Which I halfway agree with. People should not be doing things because they have a convert contract drafted in the back of their mind.

But here’s the other half…

The truth is, this dude is gonna die some day.

And not only that, he’s not gonna know when.

And if this guy had to sit and actually think about who really mattered to him, he’d be spending his time and attention on people who really care about him.

Good friends and good family. Not random people he’s trying to secretly get something from.

The majority of people are shitty, lazy and not worth your time. The armchair thought leaders of LinkedIn will not agree with me, but oh well.

The people who do matter (which is a short list) is definitely worth your while.

And if anyone new knocks on your door, they need to audition to deserve your time.

Time is unit of currency, and you only have so much of it.

  • Post author:
  • Post published:June 2, 2021

The dangers of completely relying on YouTube

One of the YouTube channels I’m subscribed to announced a few days ago that his channel has been demonetized.

His channel covered a bunch of topics including skiing, traveling, camping, but also firearm and pocket knife reviews.

And even though he does not get political one bit, one day he woke up and his channel was slapped.

Unfortunately, this is not YouTube’s first go around disconnecting the cash machine from creators’ accounts.

I’ve seen this before. One day creators have a steady stream of content, and the next minute their income stream or content is completely Thanos-snapped.

And there are 2 major lessons to take away from this.

One: Don’t rely on any one income source or traffic source. Even though it sucks when things like this occur, thankfully, there are multiple apps and communities to put yourself on. But do it early and often.

And Two: You need to point your audience to the places that you own, like your own site and your email list.

Now I know someone will say: YoUr WeBSiTe AnD eMaIl PrOvIdEr CaN KiCk YoU oFf ToO.

True. But your site and your email list can be backed up, transferred and restored to a safer spot.

The chances of this happening to you is low, but you don’t want to be caught with your pants down.

  • Post author:
  • Post published:June 2, 2021

Bert “The Machine” Kreischer’s secret to telling stories that audiences can’t resist

One afternoon, I was listening to Bert Kreischer on his 2 Bears 1 Cave podcast, and he said something about sensationalism that I immediately took notes on.

And usually when it comes to podcasts, I’m working while listening on autopilot, and pick up “gems” here and there.

Before I explain anymore, I’ve seen Bert’s comedy live, and he’s an amazing story teller.

His Machine story, which is his viral video that catapulted his career, has been told and re-told to the point where now it’s being made as a movie.

And his presence is amazing. The usher at the venue told us before his show that when he takes his shirt off, he’s huge.

But on the podcast episode, Bert basically admitted that he “over-sensationalizes” stories.

To the point where his co-host Tom Segura has accused him multiple times of saying things that weren’t actually true.

But Bert even took it a step further…

He explained that he was such a great story teller that one of his friends told him a personal story, but then he retold the same story back to his friend, with more “sensationalism”.

And Bert also added that not only did he add more specifics, he also cut out details that he thought were completely irrelevant and didn’t add anything of value.

In short, Bert knows how to edit his stories in real time like marketers edit their posts.

He also said that his wife CONSTANTLY screws up great stories by pausing, stopping, rethinking details or adding details that don’t matter. Basically just interrupting the build-up.

Story telling is an art and a science, and if you can balance both, you can get peoples’ attention and hold it.

And Bert knows how to satisfy those requirements.

  • Post author:
  • Post published:May 23, 2021