I saw an ad on Instagram that piqued my interest, so I clicked on itā¦
And oh, what I found was horrible š¤¦āāļø
I think I found the worldās worst opt-in page.
I expected that the opt-in would just ask for my email. Like 95% of funnels.
But noā¦
Not only did they ask for my emailā¦ They asked for my phone number.
Thatās a first red flag š©
Like no, I donāt want to talk to you.
Sadly, some companies with complex marketing funnels do this.
Because they want as many consulting prospects in their pipeline as humanly possible.
Regardless of whether they are quality prospects or not.
One company said they needed a phone number for āshipping purposesāā¦ For a digital productš Yeah okay.
So I had to switch chrome tabs and find a fake phone number.
But THEN, they wanted to knowā¦ āWhat is your annual revenue was per year?ā
Little personal thereā¦ Why donāt you just ask about my weight or my SSN?
I thought I was doneā¦ But ohhhh no!
The last screen wanted me to schedule a āfree callā. The landing page said it was required.
First off, no one wants to schedule a sales meeting with you. Especially after clicking on an ad.
Iād rather walk through glass like in Die Hard…
Or get my teeth drilled without Novocain.
Anyone who wouldāve been remotely interested will be scared off by this request.
And second, thereās no law saying that I have to take this meetingā¦
How easy is it for people to just bail on you??
Iām serious, I used to sell to businesses door-to-door. Do you know how many businesses told me that they were willing to meet with me, and then bailed on me?
And since I gave them a fake phone numberā¦
They might have a prayer of a chance of getting through to someone. š
I understand this company is trying to qualify its prospects.
But thatās like asking someone on a date within minutes of meeting them.
Iām not gonna tell how businesses should run their operations, especially if they arenāt paying me.
But if you have a lead magnet, and youāre going to pay for trafficā¦
Please donāt ask for any sort of huge commitment right off the bat.
Pretend prospecting is like going on a date.
What do you want your prospect to say in a testimonial?
āThis company was so greatā¦
They bothered me for a sales meetingā¦
Followed up to the point of harassmentā¦
Gaslighted and pressured me to buy their servicesā¦
But boy would I recommend them to anyone.ā
9 out of 10. Would opt-in again! āļø