Oh no! People unsubscribed from my email list 😱

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  • Post published:February 14, 2022
  • Reading time:3 mins read

Last week I sent an email that got a bunch of engagement.

It also got a few unsubscribes.

But I was happy someone unsubscribed.

Not in some cheesy Gary Vee way where he’s grateful for playing life on hard mode…

But if people aren’t having a good time with you…

You are insanely better off without them.

Sadly, a bunch of business owners and marketers don’t subscribe to this attitude.

I seriously think the reason why more business owners don’t use email marketing…

Is 1) they don’t know what content and offers to send to their list…

And 2) they’re afraid people would unsubscribe.

But here’s the thing.

If you run a business, at some point, the more email subscribers you get, the more you have to pay…

So at some point, you’ll be paying more 💰 to add more names to your email list.

And a good portion of people will not be engaged, or will not interested in what you have to say.

No matter what you do.

So why pay to keep them around?

Every 6 months, I run a report in AWeber…

And I find out who hasn’t opened my emails.

And if a half of a year goes by, and someone isn’t reading my stuff.

I just manually remove them.

But if someone willingly leaves.

They just did my job for me.

So yeah if you want a high subscriber count, rarely email your list.

Don’t email your best stuff.

And whatever you do, don’t sell anything to that list!

That big subscriber number will make you feel great, but you won’t get anywhere with it.

And they certainly won’t pay your bills, that’s for certain😂

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