Just when I thought I was done getting these spammy weight loss emails… Nope!
And honestly, the copy isn’t bad. But maybe I’ve seen a lot worse in my day.
But there’s one major problem…
Even though they have a copy grunt churning these emails out, their positioning is laughable.
If the Sharks REALLY did invest in their company, why are they spamming people?
Furthermore, why do they keep borrowing the credibility of Shark Tank to sell their product?
It’s okay to name drop every once in a while, just don’t over do it.
If their weight loss product truly kicks ass, why not throw some customer testimonials into the mix?
Maybe I’m just Abe Simpson yelling at a cloud, but at some point, your marketing and the quality of your product have to be congruent. You can’t rely too much on either side.
Otherwise people will just sense that something is off.