I got a one-and-doner email from my local wine and liquor superstore yesterday.
This is what I call ‘sales vomit’, where a business just has too many things to offer.
But instead of building separate campaigns around those individual offers, they just throw every single offer they have in one giant email newsletter.
And this is in the hopes that subscribers will actually read every paragraph and click on a link that peaks their interest.
In reality, this type of email doesn’t drive significant sales forward, and just leaves the sender scratching their head.