Like him? Can’t stand him?
I gotta be honest. For the longest time I was undecided about him.
But from a marketing standpoint, I don’t think he’s doing anything wrong… 🤔
He seems to “get it.” He writes books (or has books written with his name slapped on the cover). And he’s got a polarizing personality for sure.
And as far as sales, he seems to sell “a ladder” (Selling smaller ticket items, which lead to bigger ticket items).
However, I’m just not a fan of the “hustle bro” culture that he promotes.
This concept of you gotta work 60-70 hours a week is just not sustainable.
That has not been my experience at all. Anytime I’ve worked to the point of burnout, it’s been unproductive. I’ve gotten the best results working smarter instead.
Don’t get me wrong, there are times to put in 10-12 hours every once in a while.
But not 7 days a week, for weeks on end.
Regardless, I’m sure someone’s going to correct me in the comments. That’s fine. Learn the hard way.
Like this weekend, I didn’t do anything really. I bbq’ed, drank beer and enjoyed my dogs.
I did a couple things here and there for my freelance business, but not anything that would be considered heavy lifting.
The one thing is, if you follow someone, you shouldn’t agree with everything they say…
As much as I like Dan Kennedy, I’m not about to send a 5-step printed direct mail campaign to prospects. Fuck all of that.
But if I hear, “You gotta rent where you live, and own what you can rent”…
Imma choke a dude bro😂😂😂