WeWork labeled themselves as this technology startup that was going to re-imagine the world of co-working spaces.
And they kept getting lots of funding hand-over-fist from investors. At one point, the company was valued at billions of dollars.
And just before they were about to go public, their financials came out…
When it was all out in the open, their finances were ‘re-imagined’ as well. Turns out they really didn’t have banger profits year-after-year; but huge losses.
But in the Hulu documentary, you saw that big name investors, celebrities and popular media outlets were all praising the WeWork CEO as this visionary messiah.
How did the CEO get all these big names to buy into his ‘vision’?
He sold them on a mission. Something that was greater than himself, and people ate it up. People just heard what they wanted to hear, and ignored all the facts.
The good news is this can be done ethically too. You can actually deliver on your promises, and have your books balanced at the same time😂
But the next time you’re trying to sell someone, come up with a personal mission that you really believe in, and there’s a good chance they’ll buy in too.
To quote the great George Costanza, ‘It’s not a lie… if YOU believe it!’