If you’re like me, and you’ve been glued to Netflix this past year, you’ve probably heard of The Last Blockbuster.
The documentary follows the last store in Bend, Oregen and dishes on the corporate takeover shenanigans and executive money mismanagement that led to its demise.
And they interviewed one of the OG executives, who says, ‘I don’t miss renting physical videos from a store. I don’t think anybody does😂’
But then the crew interjects and tells him, ‘Some people in Bend would disagree with you. That store still gets busy Friday nights’
And then he says, and I’m paraphrasing: ‘Well then they’re offering an experience and relationship, not just DVDs.
Now the movie does show that people fly from all over just to get some nostalgia high and visit that one store.
But what isn’t emphasized is how powerful that store’s relationships are.
The store manager, who’s the main character in the movie, KNEW LITERALLY EVERYONE in town. Not only that, but she was literally the sole spokesperson for the business, doing hundreds of interviews on national news outlets.
Just millions of of dollars worth of media exposure, and now a movie about them.
Sales Trainer Jeffrey Gitomer has said: It’s not who you know, it’s who knows YOU!